The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Balancing Football Playoffs
April 18, 2017
Every time the Michigan High School Athletic Association Football Playoffs have been expanded, two voices have been heard – one complaining that too many teams or divisions have watered down the tournament; the other advocating that every school should qualify for the tournament regardless of its regular-season performance.
The playoffs have expanded from 32 to 64 to 128 to 256 to 272 teams; and for 2017, with the addition of 16 more 8-player teams, to 288 of the 626 MHSAA member schools’ football teams in Michigan.
We have reached the point where 46 percent of the schools which sponsor football qualify for the Football Playoffs, and we are approaching closely the point of qualifying every team with winning records during the regular season.
Those stats sound about right for a collision sport conducted mostly outdoors in a cold climate for teenagers. A longer tournament is unwise; a larger tournament is unneeded.
What is needed and wise is more attention to the regular season, and especially to practices which occur at least five times more frequently than games. That’s where the teaching and learning of football skills and life lessons can be everyday occurrences for every team in Michigan.