The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
Planning Period
June 27, 2017
When I was a teacher, I cherished my planning period – that nearly 60 minutes of quiet time every day when, while most other teachers in our school were in class, I could pause to plan for the classroom duties ahead of me.
In a somewhat similar way, I have come to count on and enjoy three times of the year which serve as the major planning periods for my work at the Michigan High School Athletic Association. These three periods are the several weeks late each fall, winter and spring when other MHSAA staff are consumed with the administration of MHSAA tournaments.
I hate to distract these busy tournament directors as they handle countless communications with coaches, athletic directors, officials and local tournament managers. Instead, I look ahead to what is next for the MHSAA and how to frame subjects to help facilitate some progress.
During the recent planning period (aka, the MHSAA’s spring season tournaments in baseball, softball, golf, lacrosse, soccer, tennis and track & field), I was looking down the road and around the corner regarding these topics especially:
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Basketball tournament scheduling, Finals sites and District seeding.
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Alternative approaches to regulating transfers.
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Tangible outcomes from the Task Force on Multi-Sport Participation.
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Re-energized efforts to promote good sportsmanship.
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Strategies to turn around declining football participation.
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Continued expansion of services for junior high/middle school programs.
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Next steps needed to improve participant health and safety.
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Innovations for recruiting and retaining contest officials.
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Guiding and governing participation by “special” student populations.
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And always ... how next (and every day) to better define and defend educational athletics.
These are the topics I hope to study, survey and discuss with my MHSAA colleagues and others during the next 10 months.