The Needle
March 2, 2012
Jordan Cobb is one of the MHSAA’s superbly talented staff members; and one of his many duties may intrigue you.
Jordan watches “the needle.”
The “chartbeat” needle tells us, at any moment, how many visitors we have to MHSAA.com. It even tells us what page they’re viewing on MHSAA.com, how they got there, and where they’re located in the world.
Not so long ago, Jordan would fret on a Friday night in the fall that our servers did not have the capacity to handle all those looking for game scores. Through lots of creative programming and work-arounds, and an in-house eight-unit “server farm” that shifts and spreads loads to accommodate peak demands, Jordan now watches the needle more in wonder than with worry.
On most Friday nights during the fall and winter, and for the entire months of November and March, MHSAA.com is among the one percent most visited U.S. websites – on any topic, not just sports.
Even on a quiet weekday afternoon, there will at all times be one to two hundred viewers navigating MHSAA.com.
A decade or two ago, the MHSAA office would not receive two hundred telephone calls per day or two hundred letters per week. Now, every second of the workday and long into the evening and all weekend long, one hundred to one thousand people or more are making contact with the MHSAA at MHSAA.com.
So MHSAA.com deserves our attention and resources. It is creating first and lasting impressions. It is branding us, and doing so far beyond the walls of schools and the borders of our state.
Most importantly, it is demonstrating what we value. It is conveying messages about who we are, what we do and what we believe. And providing a stark contrast to who we are not and what we don’t do and don’t believe.
The Other Mr. Forsythe
August 8, 2017
The modern world is quick to dismiss pioneers who paved our way, but it would be wrong to diminish the accomplishments of those who gave form and function to school-sponsored sports in Michigan.
It was a time when travel was arduous and communications were slow. A time when the fundamentals of sports we take for granted today were being determined. A time when the basic rules of competition and eligibility we have today were being developed.
No single person has done more than L. L. Forsythe to shape school sports in Michigan, and the nation. This is Lewis L. Forsythe, not Charles E. Forsythe, the first and longest-serving executive director of the Michigan High School Athletic Association.
In 1918-19 and again in 1923-24, L. L. Forsythe served as president of the MHSAA’s predecessor organization, the Michigan Interscholastic Athletic Association, which operated from 1910 to 1924. He served on its board of control from 1921 to 1924.
When the MIAA gave way to the MHSAA in 1924, L. L. Forsythe was elected president of its Representative Council, and he served unpaid in that position for 18 consecutive years (1924 to 1942).
L. L. Forsythe served on the Executive Committee of the newly forming National Federation of State High School Associations from 1922 to 1940, and was the young national organization’s vice-president for 15 of those 18 years.
During these years, the MHSAA commenced state tournaments in seven sports and the National Federation ended national high school tournaments in all sports. Playing rules moved from a local hit-and-miss process to a national system that emphasized standardization and safety. Much that we do routinely now was a matter of first impression then.