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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Engagement

October 31, 2017

In addition to daily calls, texts, emails and old-fashioned mail delivery, Michigan High School Athletic Association staff engaged face to face with its core constituents in these ways from August of 2016 through July of 2017:

  • More than 350 local school visits, including:
    • Approximately 120 to attend regular season local contests to evaluate officials for MHSAA tournament readiness.
    • More than 60 to support or evaluate MHSAA pre-Final tournament events.
    • More than 60 to speak at or support MHSAA CAP sessions (plus 25 CAP sessions at the MHSAA building).
    • 12 for MHSAA.TV, NFHS Network or School Broadcast Program.
    • 6 for Second Half website features.
    • 6 for new school orientation.
    • 5 for Battle of the Fans (each involving 3 MHSAA staff).
    • 5 for officiating classes.
    • 2 for Reaching Higher (each involving 4 or more staff).

  • More than 60 local officials association visits, including:

    • 45 for rules meetings/presentations.

Plus 8 visits to officials camps,
         5 presentations to college officiating classes, and
         9 officiating recruitment events.

  • More than 50 coaches association meetings.
    • 24 for MHSAA rules meetings/presentations.
    • 6 for CAP programs.

Plus the Coaches Association Presidents dinner at the MHSAA office involving 9 MHSAA staff.

  • More than 50 league meetings, including:
    • 8 to conduct student leadership or sportsmanship events or for team captains clinics (usually involving multiple MHSAA staff).
    • 8 to provide event marketing assistance.
    • 7 to provide MHSAA information/updates.
    • 6 to provide MHSAA rules meetings/presentations.
    • 3 for ArbiterGame training (usually involving 2 or more MHSAA staff).

Plus the League Leadership Meeting at the MHSAA office involving most MHSAA staff.

  • More than 15 MIAAA meetings.
    • 10 MHSAA staff at the March conference.
    • 2 MHSAA staff at the summer workshop.
    • 2 to 4 MHSAA staff at most board meetings.
    • At least 1 staff at multiple committee meetings, strategic planning, etc.
  • More than 50 standing committees, task forces and ad hoc study groups convened at the MHSAA office, and several did so multiple times.

What is abundantly clear here is that the MHSAA staff does not operate from an ivory tower or information vacuum.