More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

History Reveals Legacy

December 5, 2017

It is well established in dusty textbooks and derelict files that the National Federation of State High School Associations owes its origins to a small group of Midwest high school athletic associations, and that the most significant accomplishment within the National Federation’s first decade of existence was to influence the end of national tournaments for high school teams and individuals.

I joined this National Federation as a staff member about halfway through the organization’s march to its centennial celebration scheduled for 2019. A large part of my initial duties was helping to administer recently started services for high school athletic directors – first a national conference, then a publication, and then a national organization, now called the National Interscholastic Athletic Administrators Association.

This programming was launched in large part to frustrate efforts by what was then called the American Alliance for Health, Physical Education and Recreation, which had formed a national athletic directors organization that was tending in directions the National Federation opposed – from federal legislation to national competitions.

A few years later, the National Federation created the National Federation Interscholastic Coaches Association. Again, a primary reason for doing so was to counter the efforts of a man in Florida who had created a national high school athletic coaches association whose almost sole purpose was to conduct national high school championship events.

National Federation opposition to national events in high school athletics is not “one and done.” Yes, it’s in the core of the National Federation’s founding; but it’s also at the heart of its more recent launching of national organizations and services for athletic directors, and then for coaches.

Opposition to national high school athletic events isn’t ancient history for the National Federation; it is the organization’s living legacy.