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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

The Power of the MIAAA

March 15, 2018

Athletic directors from all corners of Michigan are gathering this weekend for the annual conference of the Michigan Interscholastic Athletic Administrators Association. This MIAAA might be the most powerful organization of its kind in the USA.

The MIAAA is powerful in its professionalism, in its commitment to ongoing professional training for its members.

Michigan has ranked consistently among the top states in the number of NIAAA Leadership Training Courses completed by interscholastic athletic administrators. The MIAAA attracts a higher percentage of its members to its annual conference than most states. And the MIAAA also conducts a smaller workshop for its members in late June and a leadership academy especially for newcomers to the profession early each August.

The MIAAA is powerful in its partnerships, most of all in its connections to the Michigan High School Athletic Association. Most of the MIAAA’s board meetings are in the MHSAA’s facility. The majority of the MHSAA’s Representative Council are MIAAA members. Many MHSAA staff participate in MIAAA programs, and many MIAAA members serve on MHSAA committees. There is a powerful synonymy as we pull in the same direction to serve school sports in Michigan.

This winter, as we watched a member school go off the rails over a transfer student’s eligibility, we were given a reminder of the power of professionalism and partnerships in the conduct of both personal and corporate affairs. While poison spewed from that school and two celebrity attorneys, the MHSAA kept a low profile and stayed on the high road. We worried less about defending ourselves and more about encouraging others to defend the policies and procedures they had adopted for school sports in Michigan. As usual, the MIAAA and many of its individual members led the effort.