More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Supporting Sports Officials

February 20, 2015

There recently has been some criticism that the MHSAA hasn’t “had the backs” of sports officials regarding a proposal for a new state law.
To make a difference of opinion about legislative strategy the litmus test of MHSAA support for officials is misguided at best and manipulative at worst.
Moreover, from the standpoint of coaches and spectators, the MHSAA is much too ready to support officials, even when officials misapply a game rule or misjudge a contest situation. That we always back officials, even when they are wrong, is a criticism that resonates with the public far more than the recent, rare criticism that we don’t have officials’ backs on a piece of legislation that we believe lacks merit.
Despite the hype and hope, there are two things the proposed legislation will not do: 
First, additional legal sanctions will not dissuade someone who has momentarily lost his or her mind to pause and think, “Oh yeah, If I slug this person, there’s an extra penalty.” There is no evidence that such legislation works as a deterrent to emotional outbursts.
Second, putting such legislation on the books will not improve sportsmanship on the front lines. Such laws are empty words; improving sportsmanship is year-round, grassroots work of real substance.
Because our energies are invested in the ongoing work of improving sportsmanship in interscholastic athletics’ special niche in the world of sports, the MHSAA has been known nationwide for several decades as a high school association with great passion for good sportsmanship and innovative programs to improve sportsmanship.
This week alone we have thousands of students and others voluntarily watching videos promoting school spirit and good sportsmanship as the fourth annual “Battle of the Fans” concludes. This program, born in Michigan, is now spreading to our counterpart organizations across the U.S.
This week, and almost every week, we have staff traveling “anytime, anywhere” to deliver face-to-face education to groups of high school coaches who, more than anyone else, influence the behaviors of both players and spectators.
Through the years, we have promoted sportsmanship with audio and video and print promotions. We’ve conducted statewide, league and local sportsmanship summits as well as team captain and student leadership workshops. We have rewarded good sportsmanship, and penalized bad.
The MHSAA’s Constitution requires every member school to adopt a code of good sportsmanship for its athletes, coaches and spectators, an educational program to promote good sportsmanship, and a system of progressive discipline for failure to behave according to the code of good sportsmanship. A condition of MHSAA membership is to demonstrate that those requirements are being met.
Time and money spent on real solutions, not symbolism, is the MHSAA’s approach to creating and maintaining a higher level of sportsmanship. And it’s the best way for the MHSAA to demonstrate its ongoing support for contest officials.