More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
The Character Network
March 6, 2015
“You can go other places to try to become a better athlete, but there’s no better place to become a better person than high school sports.”
There’s a hint of hyperbole in that statement, but it’s the sincere sentiments of one with an important dual perspective.
These are the words I heard spoken last month by Robert Rothberg, father of a high school senior who just completed her high school volleyball career. He is also chief executive officer of the NFHS Network that is producing thousands of high school events so family, friends and fans can follow their favorite local athletes, just like his daughter.
Like high school sports, the NFHS Network is for the masses, not merely the elite. Interscholastic athletics provides competition and character building opportunities for students of diverse sizes, shapes and skill levels; and the NFHS Network provides coverage that is just as diverse – from the local subvarsity and varsity level sponsored by schools of all types in all parts of almost all states, to many of the culminating state championship events.
To peek in on the network that focuses on character more than characters, go to MHSAA.tv.