More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Keys to the Corner Office
May 29, 2015
On those rare Sunday mornings when I’m not traveling for one reason or another, my routine is a very early walk during which I purchase the Sunday New York Times.
Reading the Sunday Times has a routine as well: first the Travel section, next Business, then Opinion; and after that, national news and sports and theater in no particular order. And I always read the top of page 2 of the Business section, a regular Q and A by Adam Bryant who features successful businessmen and women. It’s called “Corner Office.”
Week after week, the people profiled will credit the extracurricular activities of their formal education for launching their successful careers. For example ...
- The chief executive of Bluemercury cited volleyball.
- The chief executive of Houghton Mifflin Harcourt cited “clubs and sports in high school.”
- The chief executive of the Hogan Lovells law firm was captain of his high school football team and president of the student council.
Obviously, there are many individuals who participated in those school activities and did not ascend to chief executive status, just as many other CEOs earned the keys to their corner office without participation in school athletics and activities.
But it has been difficult for me to miss how routine it is for the “Corner Office” to make the same connection I do – that outside the classroom school sports and activities are linked both anecdotally and statistically to leadership in later life pursuits.