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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Tending a Small Garden

June 12, 2015

I offer this posting as an important qualifier to my previous posting.

Year after year I expanded the borders of my garden. And year after year the overall quality of the garden declined.

I didn't notice at first. I failed to see as I introduced new plants that some of the older plants were struggling, or that other plants were growing without shape or direction. I didn't see that some weeds were taking hold in the original space that was receiving less of my attention than the newer space.

I am unable to miss this metaphor for school sports.

When we try to grow interscholastic athletics too large, we risk becoming incapable of maintaining the essential beauty and purity of educational athletics. Certain programs grow out of control, other programs weaken. Influences are introduced, some of which can be aggressive enough to take over the whole enterprise.

Let international, professional, major college and even youth sports grow out of control. Ours is and must continue to be a small garden, tended closely and carefully.