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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Volleyball Faceoff

July 14, 2015

The leadership of school-sponsored sports found itself face to face with “the enemy” recently.

The 96th Annual Summer Meeting of the National Federation of State High School Associations overlapped dates and shared hotels, restaurants and sidewalks with the USA Volleyball 2015 Girls Junior National Championships during late June and early July in New Orleans.

This mega-tournament drew fields of 24 to 72 teams in each of 30 divisions, with each of the approximately 1,000 teams paying from $650 to $900, providing an attractive payday for USAV. In addition, this was a dreaded “stay and play” tournament that required teams to book rooms at the designated hotels that provided kickbacks to the organizers.

USAV raked in the dollars which the parents I spoke to seemed only mildly distressed to pay because they had bought into the fantasy that this sort of extravagance is necessary to help their daughter reach the “next level.”

Next level? Some of these parents couldn’t even find the next court for their daughter’s match among the 80 courts on which competition was held, and missed parts of matches they had paid hundreds of dollars in club and travel expenses to attend. This was about quantity of teams, much more than quality of experience.

And what, after all, is the next level for a girl playing on an “Under 13 Team” ... Under 14?

If the “next level” means college volleyball, then parents haven’t been told of the lottery-like odds they face. Making any college team that offers any financial aid based on volleyball skill is a mere fantasy for almost every girl and it’s a futile strategy for those parents to fund their daughter’s college education.

In sharp contrast, I’m reassured that we’ve got it right in school-based volleyball, where the focus is on scholarship in high school, not athletic scholarships to college; on learning in many practices more than competing in many tournaments; on local events, not national travel; where MHSAA tournaments are free to enter, and matches are conducted one at a time on the arena’s one and only court, with the school’s student section cheering the team on.