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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Ideas, Not Events

November 17, 2015

U.S. Navy Admiral Hyman Rickover is credited with the statement, “Average minds discuss events, while great minds discuss ideas.” Perhaps that’s so.

In any event, what I would like to see from MHSAA sport committees is less talk about events of the past and more time discussing ideas for the future. Less time on MHSAA tournament details and more time on the sport itself, and particularly on ideas that will make the sport not just safer, but also healthier for participants with respect to its demands in-season and out.

Less focus on results, and more attention to process. Day in and day out, how does the sport help and how might it hurt the student in a holistic sense, seeing the child not just as an athlete but also as a student and a person with activity interests beyond sports?

What are the ideas we need to develop and advance that will more assuredly cause student-athletes to develop habits for a healthier life precisely because they participated in school sports?