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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Grateful for Guidance

November 27, 2015

I have heard, and I believe, that the most important thing a father can do for his children is to love their mother. And my father certainly did, establishing a pattern for my own life that leads the list of things for which I’m most grateful during this Thanksgiving week.

Yes, Dad was the director of the Wisconsin Interscholastic Athletic Association for as long as I have been the director of the MHSAA, and I’m sure there’s a pattern there as well. But it was Dad’s devotion to Mom that provided the deeper impression and more lasting impact.

I’m also grateful for the way my father supported my athletic career. He was always present, but never overbearing. While his career as a multiple hall-of-fame athlete and coach might have earned him the right to critique my performances as an athlete, he never did. He would answer the questions I had, but never offer unsolicited opinions.

I’m very grateful for Dad’s solid, silent support; and I only wish that more parents today would take the approach my father did. I believe their kids would enjoy sports more ... as much as I did ... so much that it became my career.