More than Fun and Games
September 24, 2014
Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.
Not Acting Like Grownups
December 26, 2015
Take a look at Fox Sports Detroit today, the second of two days replaying the 2015 MHSAA 11-Player Football Finals at Ford Field.
What I’d like you to see – what I’m most proud of – is the behavior of the players.
Score a touchdown? Then hand the ball to the official, without any childish end zone dancing.
Sack the quarterback? Then head back to the huddle, without any ridiculous pointing and prancing.
So different from the professional game.
But sadly, some of that bad behavior is settling to the college level; and sometimes, there’s even a hint of it in our high school games.
But for now, the players behaving most maturely are the youngest, and behaving least maturely are the oldest.