Logo

More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Special Delivery

February 23, 2016

If there is one month of the year that demonstrates the difference in the MHSAA today compared to a generation ago, it is February.

  • This is the month when 775 people, including more than 700 students, gathered for the MHSAA Women in Sports Leadership Conference in Lansing. This year’s was the 22nd edition of the conference.

  • This is the month when the 120 finalists and 32 recipients of the 2016 MHSAA Scholar-Athlete Award are announced. This is the program’s 27th year, sponsored by Farm Bureau Insurance.

  • This is the month when MHSAA staff is on the road to visit finalists for “Battle of the Fans V,” and thousands of students vote for their favorite on social media, and the MHSAA Student Advisory Council finalizes the selection of this year’s top cheering section.

For most of its history, the MHSAA worked with school personnel who then interacted with students. Today, the MHSAA delivers much more than its postseason tournaments directly to student-athletes, including captains clinics and sportsmanship summits all year round.

While this work must never displace from our top priority the development and delivery of eligibility competition standards that are safe and sound for an educational environment, these direct interactions inform the rules making process in very positive ways.