More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Lost Leaders

April 12, 2016

What’s the greatest threat to the future of school sports? It’s not concussions, for school sports are actually more safe each year, not less. It’s not a lack of civility, for our events are still the most sportsmanlike of any highly competitive sports program. It’s not cost, for school sports remain the cheapest form of organized sports to play and to watch.

Actually, the greatest threat to the future of school sports is from the self-inflicted wounds by local school district boards of education. The decisions to devalue the local high school athletic administrator. Heaping more and more duties on a person who is being given less and less time, training and support to perform those duties.

The full-time athletic administrator, with support for clerical duties and event supervision and without many other duties added on, is an increasingly rare situation in schools today. And when that person retires, moves up or otherwise moves on, it is typical that the replacement is less experienced, given even more unrelated duties to perform, and given less time in which to do them.

It’s then that the athletic director looks to coaches to run their own programs; and when the school coach is a nonfaculty person, this is a delegation of school sports to a non-school person.

Is it any wonder then that philosophies suffer, policies are ignored and problems occur?

Is it any wonder then that people who see no difference between the philosophies of school and non-school sports question why schools should spend any time at all on this aspect of adolescent development? They become all too ready to leave sports to the community.

Every shortcut to school sports administration has a consequence. Every dollar we try to squeeze from the school sports budget has a hidden higher cost. Every non-athletic duty we add to the athletic director’s day is another step closer to schools without sports.

And the secondary schools admired by the rest of the world will become ordinary.