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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Choices & Voices

September 16, 2016

How should a statewide high school athletic association operate?

In a general sense, it should give choices and voices to its membership. It should describe possible solutions to problems that face school sports, and it should provide a forum for members to express their opinions.

As we embark on the 39th year of Michigan High School Athletic Association Update meetings across the state, and 28th year of Athletic Director In-Service programs at many venues, our purpose is to enable this engagement through presentations, discussions, straw polls and formal surveys.

The top topics will again be those that are most important to the fabric and future of school-sponsored sports, even if they are not the fad of the day or the fetish of media. These are:

  • Defining & Defending Educational Athletics
  • Promoting & Protecting Participant Health
  • Serving & Supporting Junior High/Middle School Programs
  • Recruiting & Retaining Contest Officials

Schedule and Registration