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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Wrong End of the Microscope

October 14, 2016

Those who love and lead high school football in Michigan may be looking through the wrong end of the microscope.

Attention to large schools, varsity programs and the postseason is a waste of time if we fail to closely examine smaller schools, lower level programs and the start of the season.

Are we adequately nurturing our roots and promoting the future of the game? Do high school coaches spend more time with civic and parent groups describing the benefits and defending the safety record of school-sponsored football than they do airing their grievances against other coaches in the media?

Do we understand how increasing the number and enrollment ranges of 8-player football programs affects our smallest schools, whether they conduct 11- or 8-player programs? Do we see where and how the same proposal can serve one school very well but another school terribly?

Do we understand what's happening in junior high/middle school programs? Do we play enough games to be attractive to kids and their parents, and do the practice policies and playing rules of this level promote an extra degree of participant health and safety?

Do we understand how starting practice so much earlier than academic classes in the fall may turn off kids and parents, especially at lower levels of play; and are we keeping up with rapidly changing calendar changes of member schools?

Ultimately, the future health of varsity high school football programs depends on the outcome of these kinds of questions, answers and efforts ... and has little to do with the size and system of the postseason playoffs. And positive efforts will be negatively affected by coaches airing dirty laundry in public.