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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Starting Five

December 6, 2016

The Task Force on Multi-Sport Participation which the Michigan High School Athletic Association appointed early in 2016 has identified its top five projects. They all encourage the MHSAA and its member schools to get in the game earlier.

The Task Force wants the MHSAA to:

  1. Partner with groups which are promoting diverse physical activity for youth, like the NFL’s “Play 60” and the United Dairy Industry of Michigan’s “Fuel Up” programs.

  2. Meet with groups which could influence more and better physical education in schools that would encourage more sport sampling by youth and increased literacy in basic athletic skills and movements.

  3. Prepare tools for administrators to use when interviewing coaches, conducting preseason meetings for coaches and encouraging coaches to “walk the talk” of promoting balanced, multi-sport participation by members of their school teams.

  4. Prepare for junior high/middle school and elementary school parents a “What Parents Should Know” guidebook with units created by medical personnel, high school and college athletes and coaches, educators and sports scientists.

  5. Prepare for junior high/middle school and elementary school parents a “Reality Check” video describing the costs of sports specialization and the facts about sports as a path to college tuition assistance.

Those who love and lead school sports cannot wait until kids (and their parents) reach high school before we start talking with them regarding the values of school-sponsored sports, the benefits of multi-sport participation, and the meaning of success in educational athletics.