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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Coach Connection

April 21, 2017

It has been a record-setting year for the Coaches Advancement Program (CAP) of the Michigan High School Athletic Association, the interactive and face-to-face, eight-level coaches education program which the MHSAA delivers “anytime, anywhere” across the state and in conjunction with several Michigan colleges and universities.

With 20 more sessions still to occur, attendance has already exceeded the previous high of 2,055 course completions in 2013-14. By the end of this school year, individuals will have completed more than 25,000 CAP units since the 2004-05 school year.

MHSAA Assistant Director Kathy Westdorp is the energy behind this program. She’s an educator at heart and she lights up when welcoming coaches to CAP sessions. A growing cadre of presenters deliver CAP under her watchful eye.

It could have been easier had the MHSAA outsourced coaches education to an online provider; but too much would have been missed. Newer coaches would not have benefited from connecting with more seasoned coaches during group discussions; and the MHSAA would have missed this week-after-week connection with coaches of all sports in all parts of Michigan.

The thousands of dollars and hours that the MHSAA devotes to CAP demonstrates this organization’s belief that nothing – absolutely nothing – is more important in the process of educational athletics than the quality of the coach-athlete connection.