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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Prime the Pump

July 24, 2017

Even the awkward or aggravating moments in life – perhaps especially those moments – have the redeeming value of offering metaphors for these messages. Times like this ...

Country dwellers and cottage owners know that the pump which brings water to their residences is a precious apparatus. When it works, it’s taken for granted; when it fails to work, it ruins almost everything planned.

So it’s prudent for those who don’t live on a community water line to know how to prime their own water pump; and some of us have had to learn the hard way to keep jugs of water on hand to prime the pump. As my local well expert told me, “You can’t prime the pump with water that’s already run down creek.”

That’s wisdom on many levels. It reminds us to have emergency plans. But more than that, it suggests we should take advantage of opportunities as they arise, not try to do so after they’ve passed by. It suggests boldness ... a degree of aggressiveness.

In our current situation, it suggests that we assess what is trending, but not take forever to do so; and seize the day in order to shape the future.

This is when I think, for example, of conducting regional junior high/middle school meets and tournaments across Michigan and 7-on-7 football leagues in the summer. When I think of mandating MHSAA camps for officials during their first three to five years of registration. When I think of adding a co-ed Ryder Cup format to the MHSAA Golf Tournament and a co-ed team tennis format to the MHSAA Tennis Tournament. When I think of adding flag football for girls, volleyball for boys and both water polo and weightlifting for both genders. This is when I want to take a chance with the exploding e-sports world, and the emotional tug of Special Olympics unified sports.

I have zero motivation for increasing the number of contests or the distance of travel for high school athletics, but I get very excited when I think of expanding the number of students who might get engaged if we would prime the pump before the water runs away from us.