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More than Fun and Games

September 24, 2014

Five years ago there were many skeptics when the MHSAA redesigned its website and included twice-weekly blogs by the executive director and active Facebook and Twitter pages as well as YouTube channels, and gave constituents and critics alike an opportunity to post comments. Some skeptics said we were being distracted with frivolous fun and games, and others said all this interaction would be a persistent source of problems.
In fact, for the MHSAA, this constituent engagement has been about much more than fun and games and it’s been a means to solve problems.
Our primary use of social media and other means of constituent engagement has been to drive people to high school events and to the MHSAA website where the distinctive messages of educational athletics would stand out.
Rather than creating problems, allowing the crowd to enter scores on MHSAA.com has led us to post more accurate scores more rapidly than when we depended on school coaches or administrators alone.
More recently we have been reviewing our event emergency plans and our office business continuation plans, which had been developed before social media became a fact of life; and now we are revising those documents to make social media the primary means of communication during such problems.
It is entirely through social media, primarily Facebook and YouTube – that the MHSAA has caused people to be talking about sportsmanship and inciting larger, more positive student and adult spectator sections at high school contests. That’s our award-winning “Battle of the Fans” that moves into its fourth year in 2014-15.

Hat Trick

July 31, 2017

When asked recently to identify the most important work of the Michigan High School Athletic Association at this particular time in the history of school sports in Michigan, I paused only briefly, because there is one initiative that scores a hat trick. It’s the MHSAA Task Force on Multi-Sport Participation.

  • It is a forum for helping us define and defend educational athletics.

  • It is helping us focus on the future of school sports – on the junior high/middle school level, and even younger athletes and their parents, where attitudes are being formed and decisions are being made.

  • It is helping us focus on THE most serious health and safety issue in all of youth sports, which is specialization in one sport that is too early, too intense and too prolonged, leading to overuse injuries that tend to cause a lifetime of chronic injuries and related health problems.

The Task Force has convened five times over 15 months. It is moving now from the phase of identifying issues and challenges to developing tools for administrators and coaches to promote the multi-sport experience for young people.