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Marriage Reflections

October 18, 2013

Recently, and for the first time, I drew parallels between marriage and the hiring of staff. It occurred when a gray-haired, ponytailed officiant in the Phoenix foothills exhorted the wedding couple to be “the mirror of their partner’s best values.”

Hearing this, I measured myself against the best values of my own wife of 41 ½ years, thinking how much stronger it could make our marriage and my character if, in fact, I actually did reflect the best of my bride.
 
And then my mind wandered to one of my current preoccupations - completing the selection of the MHSAA’s newest administrative staff member.

We want our newest staff person to be everything we need and want, immediately filling every hole and completing our wish list. Frankly, that’s impossible.

But, the one thing I am sure we must have and can have is a person who mirrors the MHSAA’s best values – an individual who reflects the core values of school-sponsored, student-centered sports and of the MHSAA on its best days as it serves and supports educational athletics.

And just as it’s not lethally late for a husband in his fifth decade of marriage to work harder to reflect his wife’s best values, neither is it too tardy for veterans of the MHSAA staff to focus on our reflection of the best values of school sports and the organization that has served educational athletics for ten decades.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates