Marriage Reflections
October 18, 2013
Recently, and for the first time, I drew parallels between marriage and the hiring of staff. It occurred when a gray-haired, ponytailed officiant in the Phoenix foothills exhorted the wedding couple to be “the mirror of their partner’s best values.”
We want our newest staff person to be everything we need and want, immediately filling every hole and completing our wish list. Frankly, that’s impossible.
But, the one thing I am sure we must have and can have is a person who mirrors the MHSAA’s best values – an individual who reflects the core values of school-sponsored, student-centered sports and of the MHSAA on its best days as it serves and supports educational athletics.
And just as it’s not lethally late for a husband in his fifth decade of marriage to work harder to reflect his wife’s best values, neither is it too tardy for veterans of the MHSAA staff to focus on our reflection of the best values of school sports and the organization that has served educational athletics for ten decades.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.