Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Enhancing Public Health

August 29, 2017

Due to overuse injuries from sport specialization that is too early, too intense and too prolonged, youth may be increasingly susceptible to sports-related injuries; but school sports themselves have never been safer – for obvious reasons:

  • Equipment is the best it’s ever been.

  • Coaches have never been better trained in health and safety.

  • Practice and competition rules have never been more safety conscious.

  • Officials have never had more authority to penalize unsafe play.

  • Medical care and insurance has never been as available as it is today.

Our objective is not merely to keep making school-sponsored sports safer and safer year after year. In school sports – educational athletics – we also have the objective that students learn habits of a healthy lifestyle they can carry into adulthood.

In this way, school sports mitigates some of the damage of youth sports and contributes to the general good, to improved public health in America.

All that we do has that goal, and it’s a finish line we have not yet crossed.