Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
My Privilege
June 29, 2018
The National Federation of State High School Associations is at this moment conducting its 99th Annual Summer Meeting in Chicago, the city where the organization was born almost a century ago.
For all but seven months of the past 62 of these 99 years, there has been a John Roberts as one of the NFHS member state association executives – my dad in Wisconsin for nearly 30 years, and I in Michigan for 32.
I attended my first NFHS Summer Meeting when I was eight years old. Five of us in an un-air-conditioned family sedan drove nearly the full length of US Highway 41 from Wisconsin to Miami Beach at the southern tip of Florida.
My younger sister learned to swim there. My older sister found a boyfriend there. And I guess I discovered my life’s work there.
A life’s work from which I will retire this summer.
Including those on the job today, there have been just 324 individuals who have ever served as full-time chief executives of the NFHS member high school associations. Just 324 who appreciate the pressures and the opportunities of this work the way my dad and I have.
These jobs are precious gifts and a rich blessing ... unusually rare opportunities to serve and influence students, schools and society.
For years I’ve concluded most of my correspondence with the phrase, “It’s a privilege to serve you.” I’ve meant it.