Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Bouncing Basketball Around
November 17, 2017
We can educate kids in school sports just as well with or without elegant venues. That doesn’t mean we won’t miss The Palace of Auburn Hills for the Michigan High School Athletic Association Individual Wrestling Finals, but people are more important than places in educational athletics. Values are more critical than venues.
Nevertheless, when we think and talk about sites for MHSAA Girls and Boys Basketball Finals in 2019 and beyond, as we have been forced to do because of increasing costs and decreasing availabilities at Michigan State University’s Breslin Student Events Center, it draws more public and media attention than the fundamental importance of the topic.
Our discussions across the state and our surveys have given us some insights.
One is that using Michigan’s larger NCAA Division I university arenas is not considered a high priority by a majority of our constituents. Nor is utilizing the same facility for both genders a necessity.
It appears most people like WHEN and WHERE we’ve conducted our tournaments the past eight years (the Breslin Center, on consecutive weekends for girls and boys); but most people seem to value the schedule more than the site ... they appear to prefer that we keep the calendar we’ve enjoyed for many years, even if the venue must change to make that possible.
It appears that many people prefer a smaller venue than Breslin’s nearly 15,000-seat arena for the girls tournament, some reflecting fondly on the exciting, often near-capacity atmosphere that Central Michigan University’s Rose Arena provided in 1996 through 2003. They should get that atmosphere for this year’s Finals at Calvin College’s Van Noord Arena in March, the largest NCAA Division III arena in the country, which has twice hosted the Division III Women’s Basketball Final Four.
We had hoped to be able to announce this December the decisions that would inform everyone when and where we will be staging Girls and Boys Basketball Finals for the next four years; but it is becoming increasingly apparent that we may be making decisions on a year-to-year basis for a while, hoping eventually to sort things out and establish new traditions that we come to value as much as the schedule and site stability that ended in 2017.