Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
History Reveals Legacy
December 5, 2017
It is well established in dusty textbooks and derelict files that the National Federation of State High School Associations owes its origins to a small group of Midwest high school athletic associations, and that the most significant accomplishment within the National Federation’s first decade of existence was to influence the end of national tournaments for high school teams and individuals.
I joined this National Federation as a staff member about halfway through the organization’s march to its centennial celebration scheduled for 2019. A large part of my initial duties was helping to administer recently started services for high school athletic directors – first a national conference, then a publication, and then a national organization, now called the National Interscholastic Athletic Administrators Association.
This programming was launched in large part to frustrate efforts by what was then called the American Alliance for Health, Physical Education and Recreation, which had formed a national athletic directors organization that was tending in directions the National Federation opposed – from federal legislation to national competitions.
A few years later, the National Federation created the National Federation Interscholastic Coaches Association. Again, a primary reason for doing so was to counter the efforts of a man in Florida who had created a national high school athletic coaches association whose almost sole purpose was to conduct national high school championship events.
National Federation opposition to national events in high school athletics is not “one and done.” Yes, it’s in the core of the National Federation’s founding; but it’s also at the heart of its more recent launching of national organizations and services for athletic directors, and then for coaches.
Opposition to national high school athletic events isn’t ancient history for the National Federation; it is the organization’s living legacy.