Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

New Football Practice Policies

March 25, 2014

Last Friday, the MHSAA Representative Council adopted the proposals of the Football Task Force revising practice policies that take effect this fall, helping Michigan schools keep pace with an advancing standard of care – a standard that is reducing head-to-head contact in football practice on every level and in every league.
Michigan’s Football Task Force proposal – the result of four meetings during 2013 and much research and work between them – reduces collision practices to one a day before the first game and to two per week after the first game.
A collision practice is one in which there is live, game-speed, player-vs-player contact in pads (not walk-throughs) involving any number of players. This includes practices with scrimmages, drills and simulation where action is live, game-speed, player-vs-player.
A non-collision practice may include players in protective gear. Blocking and tackling technique may be taught and practiced. However, full-speed contact is limited to players versus pads, shields, sleds or dummies.
The new policies also increase the acclimatization period at the start of fall practice from three days to four days – helmets only permitted on the first two days, helmets and shoulder pads only on the third and fourth days.
Click this link for the Complete policy and FAQs.