Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
A Map for Getting Lost
April 21, 2014
“It’s just another step in the wrong direction.”
That’s the brief response I’ve been giving to the frequent questions I’m receiving from people wanting to hear my opinion about unionizing college athletes.
When I’m pressed to elaborate, I provide these antecedents:
- Establishing the “athletic scholarship” – allowing athlete performance or potential to replace financial need as the basis for grants in aid.
- Removing intercollegiate coaches from the requirement that they be tenure track faculty members of the university.
- Removing the budget for the intercollegiate athletic department from the overall budget of the university.
- Splitting NCAA governance into divisions so that the more educationally-based programs of the smaller colleges could no longer keep the larger, educational-lost intercollegiate programs in check.
Certainly it has been the escalating and then exploding revenues of broadcast media that helped to ignite, or inflame the impact of, these developments over the past 50+ years.
Treating intercollegiate athletes as employees is a natural but still misguided next step on this road in the wrong direction. It provides a map to where interscholastic sports must not go.