Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Hall of Fame Heritage
April 29, 2014
Here are two little known facts. The chair of the first-ever high school level swimming & diving rules committee was Allen W. Bush, the MHSAA’s second full-time executive director. And yours truly, the MHSAA’s fourth full-time executive director, was the editor of the committee’s first rule book published by the National Federation of State High School Associations (NFHS).
This connection to the sport of swimming & diving early in my career has caused me to keep track of some of the sport’s key personnel, including Dave Robertson (IL), Dennis McGinly (PA), Dick Hannula (WA) and Glenn Kaye (FL) who all served on the first NFHS committee and are now in the National Interscholastic Swimming Coaches Association (NISCA) Hall of Fame.
Last month in Austin, Texas, NISCA inducted Ann Arbor-Pioneer’s legendary coach Dennis Hill into its Hall of Fame. Dennis coached boys swimming & diving for 45 years and girls swimming & diving for 38 years at Pioneer. He did so with both grace and great success, and it saddens me to learn that this gentleman has announced his well-deserved retirement.
Dennis was preceded into NISCA’s Hall of Fame by Michigan coaches G. Robert Mowerson (1975-Battle Creek), Willard Cooley (1980-Jackson), C. William Brandell (1984-Battle Creek-Lakeview), William Reaume (1988-Detroit-Denby), William Laury (1989-Detroit-Cody), Michael Lane (1998-Bloomfield Hills-Andover), and Richard Edwards (2010-Lansing-Eastern).
It’s people like these who have made and maintained Michigan’s excellent reputation among school-based swimming & diving programs across the US, overcoming the early efforts of the first wet-behind-the-ears rule book editor.