Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

The Best Is Yet To Come

June 17, 2014

My last posting was built on six words from the novel, No Small Mischief, a fictional memoir of life in Nova Scotia’s northernmost region. Today’s posting is launched from an 11-word passage from the same work: “Living in the past is not living up to our potential.”
How horrible it is to peak in high school. 
To remember high school as the best days of life is not such a problem, unless it is true. If, in fact, we were at our best during our high school years, then we have failed to fully develop as human beings.
I heard an athletic director close a senior student-athlete awards program recently by saying, wisely, “I hope you will visit us, but not too long or too often. You need to get on with your lives.”
The high school experience – including competitive athletics – is not the end, not the fulfillment of anything. It is, at its best, the launching pad for life.
That it can be the best days of one’s youth should not make school sports the best years of one’s life.