Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Our Laboratory
June 30, 2014
Failure: Lab is a speaker-audience experience modeled after TED (Technology, Entertainment, Design); but unlike TED’s frequent focus on success stories, Failure: Lab showcases stories of failure – and it instructs speakers not to provide lessons learned. Figuring out those lessons is the role of the audience, not the presenters.
Of course, one of life’s most bountiful laboratories of failure is sports. At least 50 percent of the participants in any athletic contest do not win. Sometimes it’s just one competitor out of 10 or 100 or 1,000 who wins.
In MHSAA tournaments, all but one team in each class or division ends the season with a loss. In basketball this past winter, only four of 729 high schools that sponsored boys varsity basketball ended the season with a victory.
It’s a fact; sports is a failure lab.
In the spirit of Failure: Lab, I won’t offer a defense or an explanation of the lessons learned. You’re the audience; you figure it out. Why do we go to so much time and effort to create this laboratory?