Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Independence Day
July 9, 2014
The No. 1 focus of my volunteer time and charitable giving is the Refugee Development Center which exists to support in our community those who have been displaced from their native countries by bigotry, hatred and violence.
Two years ago, RDC started a soccer team – called “Newcomers” – for the elementary school aged children of one of the neighborhoods in which our refugees have settled. As I’ve written here before, it took most of a full season for this team to score its first goal, longer for it to earn a tie and still longer to win a game.
After the earliest few practices it was apparent that none on the team had much playing experience. Many of the players had only recently escaped persecution where playing games would have had no place. It was also apparent at the outset that the players had little experience with the dynamics of teamwork, and language differences added to the difficulties.
After several lopsided losses, some of the Newcomers complained that “they needed some Americans on the team.” But our patient coaches had just the right response. They said, “You are Americans.”
Indeed; these Newcomers are as American as I am. Ours is, in fact, a nation of newcomers which, in spite of some serious slights and several significant sins, has welcomed all the world’s people.
As my wife and I travel to other countries, we hear their citizens talk with admiration about the opportunity and stability of “America,” which they seem to prefer to call us rather than the “United States.”
The 20-year-old student from South Korea/Philippines/China whom we are hosting in our home for two years is amazed at the diversity of skin color and dress she sees in our town. She is amazed that she could attend a church of a different denomination in our community almost every week of the year; and she is equally amazed at the openness of government and media and the tolerance America has for different opinions on any topic.
The America that I celebrate on this Independence Day is the one that strives to be independent of tyranny, bigotry, intolerance and hatred and, because it sees its connection to humanity everywhere, remains a nation whose arms are open wide to the world.