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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Elite Soccer?

August 5, 2014

Every four years, the Winter Olympics brings obscure cold-weather sports to American homes; and a few months after that, the World Cup brings the world’s most popular game to the American conscience and conversation.
Predictably, those who don’t understand or don’t like soccer ridiculed the sport, while the sport’s devotees ignored ugly blemishes on the face of the “beautiful game.”
It’s my hope that those who play or coach school-based soccer, or who aspire to, saw the spacing, the strategy and the one-on-one skills of soccer at its highest level on its biggest stage. It really is beautiful!
But I wish even more that those who play or coach school-based soccer, or hope to, will ignore the feigning and the flopping. Grown, athletic men seemed to be tripped up by the slightest push or pull, and then tumbled with comical force, and then trembled dramatically as they held their head or gripped an ankle with both hands.
Oh, there were times when the shoves were real and forceful and the injuries were real and painful; but the vast majority of the players who fell were faking both incident and injury.
At times last month I thought I was watching World Wrestling Federation actors, not World Cup athletes. And in that regard, I prefer our high school version of the world’s highest profile sport.