Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Questions
September 9, 2014
Sometimes leadership looks at questions as a challenge to its authority, or as a way to obstruct progress. Both can be true.
But a better way to view a good question is as a valuable gift. It can provide an opportunity to learn, to consider details that hadn’t been addressed or alternatives that hadn’t been raised.
And a better way to look at a leader than the one with all the answers is to view the leader as a collector of questions.
The quality of those questions can have a direct relationship on the quality of ideas and initiatives that form, and a direct effect on programs and services that follow.
During August and September, MHSAA Associate Director Tom Rashid has been meeting with athletic administrators at their league meetings. Among several objectives has been to ask these front line administrators to think about some new approaches to some old topics – like out-of-season coaching limitations and policies and programs for junior high/middle school students. He has been asking questions, and then he’s been listening to questions, both of which are preparing us for more in-depth discussions on these topics throughout the remainder of the 2014-15 school year.