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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

NFL Misdirection

September 26, 2014

NFL Commissioner Roger Goodell did something I really respect; and then he didn’t.
On Aug. 28, the commissioner sent a letter to the NFL’s 32 owners in which he admitted that he “didn’t get it right” when he assessed a mere two-game suspension for a player who was seen on videotape to be involved in domestic abuse. I admire his admission. (The player later would be suspended indefinitely from the league following additional evidence in the incident)
Unfortunately, the commissioner accompanied his mea culpa by describing a series of initiatives the league will undertake, one of which – once again – attempts to deflect a public relations disaster upon high schools.
When the NFL was under attack for the head trauma its players were experiencing, the league responded with a state-by-state campaign to impose youth concussion laws which, in most places, were mostly unfunded mandates that are more about symbolism than substance.
Now, again under attack for malfeasance by a workforce with more money than maturity, the league’s leadership is deflecting the blame to college, high school and youth football programs by planning educational efforts aimed at those levels.
Commissioner! Clean up your mess, but leave us alone. You are gutting public support of school sports with one televised game Thursday, three on Sunday and another on Monday, and adding Saturday games in December. Don’t have this out-of-control league lecture our level about restraint and responsibility.
Ours is the level that prohibits sack dances and end zone prances. We insist that our interscholastic players demonstrate maturity that the NFL’s players do not.