Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Bowl Games Are Bad
October 6, 2014
A misguided marketing firm is trying again, this time attempting to bribe schools and state high school associations to bend or break their rules. A national media chain is trumpeting the plan to give some legs to its foolish national rankings. So there is some buzz about the plan, but no brains.
At a time when concerns rage for excessive head contact and concussions in football, no responsible party would for a single second think seriously about adding more football practices or games for school-age players.
Well before late December, high school football has ended, and winter sports are well underway with practices and competition that are far more important than several more weeks of practice and another game of football.
How could we ever allow one team to have an extra month more of football practice than all others? How is that fair to all the other football teams?
The answer is that it’s not fair to the football programs of other schools; it’s not fair to the other sports at the school involved; and it’s not healthy for the football players involved.