Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Summer School Sports
October 14, 2014
We are talking statewide about changes in MHSAA policies that some constituents think are overdue but that many other constituents find are over the top. For example:
- Permitting MHSAA member junior high/middle schools to engage students prior to the 7th grade, and to schedule longer contests, more contests and even MHSAA Regional tournaments; and
- Permitting member school coaches to engage more with their student-athletes outside their defined school sports seasons.
From my perspective, these are the kinds of moves to make to assure a future for school-based sports, for wherever and whenever we have paused or imposed a restriction, there and then non-school coaches, programs and “handlers” have moved in; and some of them have not played nicely. And the more I’ve seen non-school currents pollute the waters of school sports, the less I’ve wanted to restrict the engagement of school coaches out of season or confine school sports to traditional seasons.
What we are talking about today are not only overdue changes, they are insufficient if we really want to return school sports to the central, most coveted and compelling sports experience for youth. To more certainly assure that future role, we should be doing more than merely adjusting our outdated junior high/middle school programming to fit the modern world where children begin to play at younger ages and compete at higher levels than is currently allowed for MHSAA member schools. Our 1950s philosophy for the junior high/middle school level does not fit 2014 reality.
But we shouldn’t stop there. We should also be rethinking and retooling the high school level with an innovative school-sponsored and conducted summer season that includes school seasons and MHSAA tournaments in ...
- Coed team tennis.
- Coed golf in the Ryder Cup format.
- Non-contact 7-on-7 football for boys, and flag football for girls.
And there obviously could be much more that would be fun and engaging and educational for our students.
Certainly, there will be objections, and most will center on finances. But if non-school sports have figured out ways to finance programs in what are now our off seasons, we too can figure out ways to pay for our new summertime programs.