Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Golden Rule
October 24, 2014
Competitive athletics are filled with rules. They include contest limitations and eligibility, conduct and playing rules. But apparently the “Golden Rule” is not one of those rules.
In competitive athletics, teams look for competitive advantage, which is often at odds with the spirit of “Do unto others as you would want them to do unto you.” Seeking competitive advantage sometimes devolves from a legitimate attempt to exploit an opponent’s weakness to rule-shading gamesmanship and, in its worst form, to blatant cheating. Do unto others what you can get away with.
Furthermore, in competitive athletics, emotions often run high – both among participants and spectators – and this leads easily to overheated partisan perspective, lack of good reason and loss of behavior that is respectful of others’ beliefs and feelings.
It’s hard to treat nicely people who act nasty. It requires, in fact, a supercharged Golden Rule that says “Do unto others better than they may do unto you.”
It’s hard to treat people better than they treat you; but if there were ever a place where there is more opportunity to do so, it’s in competitive sports where people are blinded by partisanship for their team or their child. Perhaps it’s only a political election campaign that presents as tough an environment for the Golden Rule.
Years ago in a radio commentary, Character Counts’ Michael Josephson said: “People of character treat others respectfully whether they deserve it or not. I’m reminded of the politician who refused to get in a name-calling match with an opponent, saying, ‘Sir, I will treat you like a gentleman, not because you are one, but because I am one.’ Sure, it’s hard to treat people better than they treat us; but it’s important to realize what’s at stake. If we allow nasty, crude and selfish people to drag us down to their level, they set the tone of our lives and shape us in their image.”