Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Up-Close Learning
November 18, 2014
Nearly 100 coaches gathered at the MHSAA office on Saturday, Nov. 1, for more than six hours of learning in Level 1 of the MHSAA Coaches Advancement Program. What occurred that day demonstrates the MHSAA’s commitment to a particular teaching and learning model we have chosen for its effectiveness, not its ease.
It would have been much simpler to put the 100 coaches in a single room and rotate three lecturers in front of them, and still simpler if everyone participated online in the isolation of their homes. But CAP is not delivered in either of those ways.
Rather, on Nov. 1, the nearly 100 coaches were placed in three separate rooms, so the presenters could see everyone’s eyes and read everyone’s faces and address everyone’s questions and concerns.
And, within those smaller rooms, the coaches sat in pods with four or five other coaches for more practical and often deeper discussion than the larger group setting allows.
Meanwhile, in an even more intimate fourth room, another 20 coaches completed the sixth and final level of the Coaches Advancement Program.
In an online world there is still a place for face-to-face teaching and learning. This is especially true in coaching where interpersonal relationships have more to do with determining success and failure than Xs and Os.