Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Goldilocks Solution
December 2, 2014
Somewhere I read that there’s little to gain by trying to bring simplicity to what’s complex or sanity to what’s crazy. But we keep trying.
Last month we compiled results of a survey through which 513 MHSAA member high school athletic directors provided information about the out-of-season activities of their students and coaches and offered opinions regarding ideas to modify the rules that control those who want to do so much that it would force others to do more than they believe is sane for school-sponsored, student-centered competitive athletic programs.
A nearly equal number of schools from each classification were included in the 513 schools that responded to this opportunity to add more information and insight to this year-long look at MHSAA out-of-season coaching rules.
Some preliminary number crunching reveals (without surprise) that there are differences between large schools vs. small and more populated areas vs. less – differences both in the amount of organized out-of-season sports activity in which students engage and in the openness of their athletic directors to new ideas for regulating out-of-season activities by students with their school coaches. Generally, larger schools and/or schools in more populous areas see students participating in more organized out-of-season athletic activities, and they are more open to changing how those activities are regulated.
And so it continues ... finding that sweet spot that fits the perspectives and problems of a very diverse membership that supervises a wide variety of sports. The “Goldilocks” solution that doesn’t do too much, or too little.
The results that I’ll be looking for as we continue to gather information and facilitate discussions is no specific set of rule changes, but rather, to move MHSAA policies and procedures toward these two goals:
- Rules simpler to understand, follow and enforce. Even good rules are bad if they are too cumbersome.
- Rules that do not add pressure on students or coaches to focus on a single sport year-round. There is plenty of data that informs us that parents do too much of that already.