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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Stacking

December 19, 2014

Many in the interscholastic tennis community of this state have complained for years about the unethical practices of a small number of coaches who “stack” their lineups so that their better players compete in lower flights to increase their chances of success in advancing and earning points for their teams.
The current meet scoring system, which fails to reward teams for placing players at the highest levels, invites the problem. Appealing to personal integrity works with most coaches, but not all; so the issue of stacking festers, and it frustrates many coaches.
Hearing this pain, in 2009 the MHSAA convened a group of tennis coaches to discuss stacking. We utilized a paid professional facilitator. One obvious outcome was very little support to solve the problem by restructuring the tennis meet scoring system to disincentivize stacking.
The simple solution – to modify the meet scoring system to provide more team points for Number 1 singles than Number 2, and for Number 2 more than Number 3, etc. – was a double fault with the clear majority of the coaches assembled in 2009.
Of course, simple solutions rarely are so simple. And with this scoring system solution comes the likelihood that stronger teams move even further out of reach of their challengers. Other critics are uncomfortable with giving one student-athlete a higher potential team point value than another.
If those and other objections are the prevailing sentiment, then a new scoring system won’t be in our future. And stacking still will be.