Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Our Best and Brightest
April 12, 2015
The best two hours of each work year are those spent with the MHSAA Scholar-Athletes and their parents on the last Saturday of the winter tournament season.
This is a happy and pardonably proud group who epitomize the best of what our schools and school sports produce because of the giftedness of the student-athletes and their grit to maximize those gifts with the help of family and the faculty of member schools.
This year’s 32 recipients of $1,000 scholarships represent 22 of the 28 MHSAA tournament sports. The 32 recipients average 2.56 sports per person, and their average GPA is 3.95.
Five of this year’s class have won MHSAA state championships as individuals or members on a team. Nineteen of this year’s class have perfect 4.0 GPAs.
Over the years, 323 MHSAA high schools have been represented with scholarship winners; and this year, 10 students were first-time winners for their schools.
This is the 26th year of this program, underwritten since its inception by Michigan Farm Bureau, which has now invested $652,000 in MHSAA's scholar-athletes. The longevity and generosity of this sponsorship is Michigan at its best.
And these 32 students are among our state’s most precious resources for creating a better future for our state, nation and world.