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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Classification Trends

April 14, 2015

Every year, just as winter tournaments are concluding, MHSAA staff are already pointing to the following school year, including finalizing and publishing the classifications and divisions for MHSAA tournaments for the next school year.
For 2015-16, there are 754 member schools classified, an increase of five over 2014-15.
The sports with the largest increase in school sponsorship are girls soccer (+11), girls competitive cheer (+8), wrestling (+7) and boys bowling (+6); while the sports with the greatest decline in school sponsorship are girls softball (-8), girls skiing (-6) and boys skiing (-5).
The enrollment range between largest and smallest school is at historical lows in Classes B and C and near historical lows in Class D. The enrollment range in Class A increased for the third consecutive year; it’s now 259 more students than five years ago, but 718 fewer students than 10 years ago.
These statistics undermine arguments by some who opine that the enrollment ranges are too large and that more classifications and divisions for MHSAA tournaments are needed today.
Even in Class A, which is the only classification for which the enrollment range has been increasing in very recent years, it’s the schools in the mid-range of Class A that are most successful. For example, in this year’s Class A Boys Basketball Tournament, the average rank of the 16 Class A Regional finalists was 85th of 185 Class A schools in the tournament. And the four teams in the Class A Semifinals at MSU ranked 72nd, 75th, 94th and 171st in enrollment among the 185 schools in Class A basketball.
No, Class A schools get little sympathy from those of us who crunch the numbers and manage the tournaments. Even though the enrollment of the largest Class D school keeps declining, it is the very smallest of our member schools which must actually climb the largest mountains to MHSAA titles.