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Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

Risky Business

May 19, 2015

At a time when efforts to promote student-athlete health and safety are more obviously than ever at the top of our daily to-do list, it may seem ill-advised to suggest that kids need more danger in their lives. But they do! And that’s the point of 50 Dangerous Things (You Should Let Your Children Do) by Penguin Books.
From mastering the perfect somersault (#3) to melting glass (#47), and from climbing a tree (#28) to walking home from school (#18), authors Gever Tulley and Julie Spiegler demonstrate two obvious but often overlooked points: (1) that most of us learn by doing; and (2) that a sterile, bubble-wrapped world teaches us less than one in which we are allowed to play with fire (#45).
After-school sports and activities provide safe and supervised danger. A place to learn new skills, meet different people, perform under pressure and test one’s limits. A supervised place to engage in life before going out in the less supervised real world.