Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Health and Safety A, B, Cs
August 18, 2015
At a recent staff meeting I asked those who had attended the annual summer meeting of the National Federation of State High School Associations to report their most prominent impression. One person said, and the others agreed, that almost every session and every topic eventually turned to health and safety.
Indeed, that is the filter through which we determine priorities, the lens through which we view every problem, and the scale on which we weigh every decision ... now more than ever.
This mindset is not the result of epidemic dangers in school sports, but because the limitless reporting of isolated incidents has created the impression that school sports is dangerous.
In fact, these are the healthiest times ever to be a high school athlete. Never have we known more and done more to improve every aspect of the experience. Give me any letter of the alphabet, and I can give you a positive progress report: A – Acclimatization policies; B – Bat standards; C – CPR requirement ... and so on.
Often our impressive progress is used against us. Make an improvement and someone is sure to spout off: “See? It isn’t safe. We need to ban it or at least remove sports from schools.”
This is why we usually pair program improvements with promotions to re-emphasize the value and values of school sports for students, schools and society, and the impressive health and safety record of school-sponsored sports.
Click “Health & Safety” for a comprehensive review of what’s going on.