Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
New Legacies
September 30, 2015
For nearly two dozen years, the MHSAA has conducted its “Legacy” program through which high school students are welcomed into high school sports officiating and mentored by approved MHSAA officials. This has given these students a jump start in officiating and in life. For example ...
- Zach Kemp and Aaron Wieber, both honored as legacy officials in 1992, are now NCAA officials in football and basketball, respectively.
- Brent Sorg, 1993, is now the soccer coach at Williamston High School and a former MLS soccer official.
- Dan Carmichael, also 1993, has worked MHSAA Finals in both basketball and football.
- Bill Parker, 1994, has umpired both Minor League baseball and MHSAA Baseball Finals.
- Carmen Kennedy, also 1994, is principal at St. Clair Shores South Lake High School and serves on the MHSAA Representative Council.
- Matt McDermott, 1995, has officiated MHSAA Finals in both football and basketball, and has been a longtime NCAA basketball official.
- Ryan Negoshian, also 1995, has officiated MHSAA Softball Finals.
- Jeremy Valentine, 1998, has worked the MHSAA Football Finals and an NCAA Division II National Championship game.
- Jon Studley, 1999, is now athletic director at Caro High School.
- Nathan Taylor, 2000, has worked MHSAA Finals in both football and basketball.
- Sara Tisdale, also 2000, worked MHSAA Finals in volleyball and she’s now a college lacrosse coach.
That’s just a dozen examples from the Legacy program’s first decade, making a difference in Michigan schools and sports. Adding to the pleasure of living in Michigan and loving school sports.