Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
“What Can I Do?”
October 16, 2015
One of the very first chapters that educators wrote on the fundamentals of school-sponsored, student-centered sports described the bad of single-sport specialization and the benefits of multi-sport participation. And the basic policies of educational athletics have flowed for decades from that philosophy.
Sadly, every reasonable restraint that educators placed on school sports was eventually exploited by non-school youth sports organizations and commercial promoters which have seen the world quite differently and have filled almost every gap in school sports programs with alternative or additional programs that started sooner, traveled further, competed longer and ended later than educators believed was healthy for youth and adolescents and compatible with their academic obligations.
Recently (and as reported in this space on Sept. 15, 2015), there has been a chorus of concerns from many different corners echoing the voices of educators who had just about given up on this issue. Suddenly, early single-sport specialization by youth is being attacked from many directions as being injurious for youth, and the multi-sport experience (aka, “balanced participation”) is being advanced as the healthy prescription.
Now I’m being asked by interscholastic athletic administrators: “Yes, I hear the chatter, and I see the evidence and anecdotes; but what can I do?” Well, one idea is to follow the lead of St. Joseph High School Athletic Director, Kevin Guzzo.
Last school year Kevin started the “Iron Bears Club” to recognize and reward the school’s three-sport athletes. And last month Kevin made the multi-sport imperative a central theme in his annual report to the St. Joseph Board of Education.
Little steps in a local community? Perhaps. But multiply Kevin’s efforts by 500 or more schools in Michigan? It could be a sea change. And it would be good for kids.