Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Yogi
October 27, 2015
We lost a treasure when Yogi Berra died last month at the age of 90.
I hope a lot of people attended his funeral. After all, it was Yogi who said, “Always go to other peoples’ funerals, otherwise they won’t come to yours.”
Yogi had an intriguing mind for math. It was he who told us to “Pair up in threes.” He informed us that “A nickel ain’t worth a dime anymore.” He said, “Baseball is 90 percent mental and the other half is physical.” And, “You better cut the pizza in four pieces because I’m not hungry enough to eat six.”
Yogi was a sage observer of everyday life. In fact, he told us “You can observe a lot just by watching.” He observed that “No one goes there nowadays, it’s too crowded.” And, “It gets late early.”
Of course, Yogi ought to have known a lot about baseball, a sport in which he excelled and enjoyed unprecedented and unduplicated success as catcher for 10 World Series championship teams. He was an 18-time All-Star; but with characteristic humility, Yogi confessed, “In baseball, you don’t know nothing.”
While wise about many things, Yogi wasn’t correct about everything. When he said, “It ain’t over til it’s over,” he was wrong. It ain’t ever going to be over for Yogi.
And yet, without Yogi, “The future ain’t what it used to be.”